The intensification of competitive pressure and the spread of digital technologies have significantly increased the importance of marketing within organizations and have broadened its areas of competence.

In line with this evolution, the course offers a program which, making use of different disciplinary approaches (management, anthropology, psychology, law, statistical and computational disciplines) intends to provide solid training in each macro-area of marketing activity ( market analysis , knowledge of consumer behavior , development of strategic marketing decisions , evaluation of economic-financial and competitive marketing performance).

The program makes use of a variety of pedagogical tools which include, in addition to classroom lessons, interventions by high-standing professionals, company visits, case discussions, group work and participation in international competitions organized mainly by large companies. In this way, the program offers the student a “global” education that integrates abstract knowledge with experiences of using this knowledge in concrete business contexts and with the development of soft skills.

The career opportunities offered by this degree course cover a variety of marketing roles in all sectors, from manufacturing and service companies to companies specializing in certain marketing activities, such as consultancy , market research, communication and media agencies .